Can you think of a place where you can get masses to advertise? Can you think of a place which allows you to advertise what you want, according to yourself? Can you think of a place where you can be direct with your audience? What if you find all these facilities at one place? Yes, Facebook is the right place for all this.
A personal profile on Facebook helps you grab the attention of your friends and family, a fan page allows you to grab the attention of a wider population and helps you expand your target along with your profile’s potentiality. This is the best approach for your business on Facebook which yields you additional facilities over using a simple profile.
If you are offering a freelance service, for example, you have a web design agency, or you are a graphic designer and you are advertising through a Facebook fan page, the following tips may help you out in achieving the goals that you have set.
Let’s start from the very basic steps:
Name of Your Fan Page:
- Allot a proper name to your fan page because it will attract the fans at first level. Your name would identify what your page is all about. Keep the name appropriate to be searched by the users. Try using catchy unique names, but do not make them too difficult for the user’s to understand.
- Try including the name of your company in the title of the fan page along with the area that you are serving in. For example, if you own a shop in Glenview; make sure you add this in your title, like “cosmetic gallery” in Glenview.
- Try using your name or your nickname in the title to differentiate yourself from others.
- Include all your businesses and services, but no irrelevant details.
- Do not be cautious about the length of your name. The length does not matter on the social networking sites, because these are casual sites and no formalities in it. Longer names also helps you put in more and more keywords.
- You primary keywords should be in the name, for the search engine optimization purposes.
Impressive Fan Page Profile Picture:
Facebook allows you to put up a portrait size profile picture; strange but true. It allows up to 200px wide and 600px high. Try using this facility to the maximum and keep in mind that the pictures are always an additional factor in attracting more audience.
Style your pictures according to yourself and the way you like it. Make sure that your picture is related to your niche and not anything out of the world. 200px wide is the best and ideal size for your picture. Pictures are often resized by the Facebook, which sometimes make the picture look uglier.
Try adding your name and your business name in the graphics, which make them easy to be seen. Include the contact information as well, so that your fans don’t feel any obstacle in immediately contacting you. Redirect the fan page to your website.
You logo should stand out of the rest. Go for a logo in picture format. The added affects in the log can help you draw the attention of your fans. Facebook is the place, where people judge the whole page or profile by its thumbnail picture.
Log onto Facebook now and create a page of yours own because you surely are lagging behind, if you are not benefiting from it. The trends and technologies are made for you to benefit from. Be wiser and merge the above tips with your creativity and produce an extraordinary fan page!